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Vindi
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Creative direction & Design & MotionGraphics
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CLIENT: Vindi
TECHNIQUE: Brand Identity
YEAR: 2024
WHAT I DID: Brand Identity - Motion - Strategy - Visual Language
CONTEXT
Vindi is a personal training and physiotherapy center with a unique philosophy: exercise should be adaptable, enjoyable, and essential for everyone’s well-being. Unlike traditional training centers, Vindi focuses on creating an environment where fitness is tailored to each person’s specific needs, making health a fun and approachable journey.
THE BRIEF
Our task was to develop a brand identity that reflected Vindi’s balanced approach—one that combines professionalism with a welcoming atmosphere.
HOW DID WE GET THERE?
We crafted a visual and communicative identity that invites individuals of all fitness levels to feel motivated and at ease. Through thoughtful design choices, we balanced vibrant, engaging visuals with elements of trustworthiness and expertise. The result is a brand that embodies Vindi’s belief in holistic health, where effort and enjoyment come together to support personal well-being.
Brand design
“El ejercicio más completo es la sentadilla”
Raul Meseguer
Entrenador Personal
y fundador de vindi