CONTEXT
Who hasn’t played UNO at some point? This classic card game brings people together, creating lasting memories across generations. For this brand awareness campaign, our goal was to evoke the fun and nostalgia tied to UNO’s various editions and bring that energy to social media in a visually captivating way.

THE BRIEF
We needed to create a visual experience that celebrated each unique version of UNO, allowing players to connect with their favorite edition while discovering new ones.

HOW DID WE GET THERE?
We developed distinct visual styles for each edition of UNO, selecting materials that reflected their individual personalities. DELUXE used glass, JUNIOR featured modeling clay and foam, DOS used paper, EXTREME was captured in plastic, H2O incorporated inflatable elements, and the classic UNO was styled in wood. This approach brought each version to life with vibrant, unique settings, highlighting UNO’s versatility and capturing the joy of playing this beloved game in all its forms.