CONTEXT
Just like a brand, a country's image can heavily influence the decisions that investors, tourists, or companies make about it. Montenegro Studio took the United States presidential transition as a scenario to highlight the need for a fresh national brand image, aiming to communicate everything that the USA has to offer from a cultural and economic perspective.

THE BRIEF
Our task was to create an audiovisual piece to promote the "WOW Student Creative Competition"—a branding contest that encourages students to build a new, modern brand for the USA.

HOW DID WE GET THERE?
We developed a visual narrative that captures the irony of U.S. presidents introducing the contest. The interface pays homage to the early days of Photoshop, using iconic colors, graphics, and gifs to construct a unique American universe. This approach combines nostalgia with modernity, inviting viewers to rethink national branding in a digital, globally connected world.