CONTEXT
Managing money can be tricky—spending is easy, but saving often feels impossible, even with our best intentions. Saveboost, a fintech startup, aimed to solve this by developing an app that lets users save spare change automatically with every purchase, turning saving into an effortless, background activity.

THE BRIEF
Our goal was to launch Saveboost with a campaign that would highlight the app’s simplicity and security in helping users grow their savings without even thinking about it. We needed a creative approach that would resonate with a younger audience and reflect the app’s innovative way of making saving accessible.

HOW DID WE GET THERE?
We chose a visual style that was fresh, dynamic, and fun, using a mix of papercraft, motion graphics, and stop motion animation. This approach allowed us to explain the app’s features in a way that felt approachable and engaging, transforming the concept of saving into something easy and even enjoyable. The result was a campaign that not only demonstrated the app’s functionality but also connected with users on an emotional level, making saving feel achievable and rewarding.