CONTEXT
FOR THE CHANGE... CHANGE YOUR WARDROBE WITH WALLAPOP. This spring, we encouraged users to refresh their wardrobe sustainably by choosing second-hand fashion on Wallapop. Our concept was simple but impactful: to help combat climate change, change your wardrobe with Wallapop.

THE BRIEF
We set out to create a campaign that highlighted the environmental benefits of buying second-hand while emphasizing Wallapop’s unique advantages.

HOW DID WE GET THERE?
We crafted tailored messages for different audiences, focusing on Wallapop’s many perks: affordable prices, easy shipping, a chance to earn extra cash, and, of course, making a positive impact on the planet. The campaign inspired users to rethink their shopping habits, making sustainable choices both accessible and rewarding.