CONTEXT
El Salseo is Wallapop’s annual Wrapped—a personalized recap that allows users to look back on their activity over the past year, celebrating everything from their number of purchases and sales to the days they were most active. The goal was to build a meaningful connection with users by showcasing their unique journey and impact on the platform.

THE BRIEF
We set out to design an engaging experience that made data easy and enjoyable to explore, with a user interface that felt intuitive and memorable.

HOW DID WE GET THERE?
We crafted a visually appealing interface with clear, interactive graphics and seamless navigation, creating a fun, celebratory experience. The result was a memorable annual recap that honors each user’s journey and reinforces Wallapop’s commitment to connecting with its community.